By Maria Kalamatas | August 6, 2025 – Jerusalem

So, here’s what happened. Freightos brought in two new board members. Not flashy. No big show. Just a clear, deliberate move.

The names? Udo Lange, who used to run FedEx Logistics, and Rotem Hershko, a tech exec from Wix. One knows freight, the other knows software. Freightos wants both.

No press conference. Just a brief line from the CEO:

“We’re building a digital backbone. To do that right, you need the right people.”

That’s it. That’s the message.

What does it mean?

Freightos has been pushing to grow. They already run a global digital freight marketplace. Bookings, quotes, integrations — the whole API thing. But it’s a noisy space now. More competition. More pressure.

So they bring in people who’ve already seen scale — on both sides. Airlines. Platforms. Warehouses. Code.

A Freightos rep, off the record, said it this way:

“We’re not trying to be trendy. We’re trying to survive five years from now.”

Lange and Hershko start this quarter. No equity deal revealed. No salary details. Just names, roles, and direction.

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