ECS has named Girish Kunder as its new regional head for the Indian subcontinent, a move that underlines just how important the region has become for the company’s future. The appointment didn’t come as a surprise to people following the area closely — India and its neighboring markets have been gaining influence in global air cargo at a speed that few expected even two years ago.

Kunder will now oversee ECS activities across India and the surrounding countries, a patchwork of markets that each have their own rules, their own rhythms, and their own challenges. His job won’t be limited to day-to-day coordination. He’s expected to shape commercial strategy, deepen relationships with airlines, and help unify the company’s approach in a region where cargo demand continues to grow in sharp waves.

What pushed ECS to strengthen its leadership there is fairly simple:
the subcontinent has become one of the busiest engines of cargo growth worldwide. Exports linked to e-commerce have exploded, pharmaceutical shipments continue to rise, and manufacturers relocating part of their production out of China are injecting new momentum into India’s industrial base. All of that creates a need for steadier capacity and better-organized networks.

People who know Kunder’s work say he has the mix of field experience and local understanding that the role requires. The region can be unpredictable — demand spikes without warning, regulations shift quickly, and each local airline partner has its own way of working. A strong regional figure gives ECS more room to react, negotiate, and plan ahead.

This appointment also reflects a broader reality across global air freight: having a presence in South Asia is no longer optional. The companies that invest early — not just with offices, but with leadership that can navigate the nuances of the market — are positioning themselves for the next several years of growth.

For ECS, the message is straightforward. The company isn’t treating India as a satellite market anymore; it’s treating it as one of the pillars of its global cargo strategy. And putting someone like Girish Kunder at the center of that shift shows how seriously they intend to build it.

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