Hellmann Worldwide Logistics has appointed Rahul Bhasin as the new global vice president of Hellmann Automotive Logistics, tasking him with leading the company’s global automotive logistics activities as it seeks to strengthen its position with OEMs and Tier 1 suppliers.

Hellmann said Bhasin will drive “sustainable, customer-centric growth” across regions. The company described him as having more than 15 years of strategic international leadership experience in the automotive sector, spanning Asia Pacific, the Middle East and Europe. It said he has shaped market entry and growth strategies, improved customer experience frameworks, and led large-scale business development initiatives across global markets.

In his new role, Bhasin will report directly to Alexandra Olvera, who recently joined as Hellmann’s chief commercial officer. Madhav Kurup, chief operating officer for air, sea and contract, said automotive remains a strategically important, innovation-driven sector and a key growth driver in Hellmann’s global portfolio.

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